About PixelWorkers

PixelWorkers is an independent production company built around a simple idea: the person shooting the work should understand what happens to it afterward.

We shoot, direct, edit, color, and finish projects, putting cameras in helicopters when the shot calls for it. Most of the time, that means working directly with a marketing team, agency, or production company to make something that looks great without making the process unnecessarily complicated.

We handle a lot of the work ourselves. When a project needs more people, we bring in the right crew for the job.

Michael Jensen, founder of PixelWorkers, on a production set

About Michael

PixelWorkers was started by Michael Jensen, who has been working in production and post for more than 20 years.

His career started in post production, spending about a decade working in Autodesk Flame on agency commercials, broadcast work, and film projects. It was a good education in what makes a shot work—and what happens after the camera stops rolling.

Then he picked up a camera.

What started as a hobby turned into shooting professionally, and eventually into PixelWorkers. Today Michael works as a director, DP, colorist, and Flame artist, depending on what a project needs.

That background in post is still a big part of how he approaches production. He thinks about the finished image while he’s shooting it, not after the fact.

Aviation

Aviation has been part of Michael’s life for as long as he can remember.

Once he started shooting professionally, aerial work was a pretty natural combination of two things he already loved. Today, PixelWorkers shoots aerials from drones, fixed-wing aircraft, and helicopters, including high-end work with GSS gimbals.

It’s one of those things that started as a hobby and somehow became a significant part of the job.

Cockpit view during inverted flight

The Tools

We own the core equipment we use every day, including ARRI and RED cinema cameras, lenses, lighting, grip, and the support gear needed to build a production around them.

When a project calls for something different, we rent it.

The same goes for post. PixelWorkers works in DaVinci Resolve for color and Autodesk Flame for finishing, cleanup, compositing, and visual effects.

The goal isn’t to own every piece of gear.

It’s to use the right one.

 

How We Work

There’s no giant production machine behind PixelWorkers. It’s intentionally small.

That means fewer layers between the idea and the finished piece, and one person who can understand the whole process—from the first shot to the final frame.

For some projects, that’s Michael.

For bigger ones, it’s Michael and a carefully assembled crew.

Either way, the goal is pretty simple:

Make great work. Keep the process straightforward. And have some fun doing it.

 

Production stills from PixelWorkers projects.